Thursday, September 30, 2010

Tom Hulme on How to Visualize your Business Model

Tom is a Design Director at IDEO in London, where he uses the innovation and design process to develop new business opportunities. In these videos he presents a way, very similar to The Business Model Canvas, on how to visualize a business model including the elements of growth- and competitive strategy.





Related posts:
Alexander Osterwalders on the Business Model Canvas
The Evolution of the Business Model Concept

10 comments:

  1. Thanks for sharing so importants and actual concepts.

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  2. Of course it's very similar to Osterwalder/Pigneur. But then there's additional focus on
    - revenue model (as being crucial)
    - competitive strategy (still useful)
    - growth strategy (adding some dynamics)
    First I thougt it's just a plump copy. But it's adding "value". And it illustrates very well the imperative of "Blue (and Red) Ocean Thinking".

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  3. Are there already tools to interactively fill out this model?

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  4. @ Raul, I am not aware of any such tools.

    There are several tools (web and for ipad) being developed for the similar business model canvas.

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  5. Looks very familiar. Would be curious about sources ;-)

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  6. Hi everyone

    I'm a massive fan of Alex's work with the Business Model Generation book - business designers at IDEO have used it with some success

    We developed this tool with the aim of helping startups and were inspired by a few sources - not least Porters 5 forces too! We found that its simplicity helped founders with less business experience outline their model and the focus on the future growth and likely competitor reactions helped: after all, only the paranoid survive!

    Anyway, I appreciate feedback - you can email me at thulme@ideo.com or msg me on Twitter: @thulme

    @ Raoul - we have an interactive tool that we use to help select startups for hackfwd.com. I'm afraid that we dont have plans to release it but I believe Alex is working on something with his canvas which should be good

    @ Anders - great blog!

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  7. Thanks for the comments guys!

    @Tom - Happy you like it. Let's keep in touch.

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  8. @Tom (clicking the link to your profile did not lead to a public page): any chance of someone (like me/my colleague) test driving the tool you've developed but have no plans releasing (yet) :-)?! Please :-)?

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  9. @Raoul:

    my public page is: http://weijiblog.com/
    my twitter handle is @thulme

    We would have to build a completely new hosted instance which we dont plan to do - I'll shout out to @Anders if that changes...

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